Alibaba punta a distribuire giochi mobile, in particolare nei mercati emergenti del Medio Oriente, dell’America Latina e del Sud-Est Asiatico.
“The development of the mobile game markets in the Middle East, Latin America and Southeast Asia is uneven,” continued Shi. “European, American, Japanese and South Korean markets are already considered mature markets, while the Middle East in the past two years is seeing rapid development.
“Latin America and Southeast Asia as emerging markets also show very high potential in the mobile games consumption, while we’re doing very well in other emerging markets like India and Indonesia already.”
Chinese e-commerce juggernaut Alibaba will invest 5 million to establish a global distribution network for mobile games.